It is a pretty well known and well documented fact that social media is a very powerful tool for transforming your advertising campaigns, as demonstrated by the strategies adopted by majority of the big shot corporations. But did you know the power of social media in promoting and improving human resource management?
Information Sharing
Nowadays, many HR departments in the corporate circles encourage their employees to use social media to accelerate the process of information sharing. G Talk and Yahoo messengers are now the preferred modes of speedy information exchange as opposed to outdated office memos, redolent of bureaucratic slowness.
Industry watchers are of the opinion that once people overcome their initial shock, they would readily jump onto social media platforms such as Wikipedia and Twitter to glean valuable information, which will, in turn, streamline the whole process of research.
Employee Engagement
Social media enhances productivity at work and employers are now harnessing the powers of Twitter/Facebook account management and blogging for empowering their staff as these activities help to keep the staff engaged and genuinely interested in the job they are doing. This also simultaneously boosts the company’s brand image as it promotes better customer service and transparency.
Recruiting
In a world of cut throat competition and relentless rat race, it is not surprising to see fresh young talented graduates taking the help of technology (YouTube, blogs, Facebook, LinkedIn etc) to land their dream jobs. Employers are also happy with this new development as it helps them discover talent and recruit gems from wider domestic and international pools.
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